Business Talk Update Nov 19th – Case Study +

Here is the case study for this Thursday.

mktg04case (1) (1)

There are also 2 (very short) videos from Youtube that should give you some more understanding of the subject. Please read the case study and watch the videos (take notes) for Thursday. Press the ‘captions’ link on the video and you’ll get English subtitles.

For the D and D part of today’s lesson you had to write a formal letter. Here’s the template I showed in class. Please print and bring your letter to class next week.

Writing Emails and Letters

http://businessletterformat.org/

Finally, this is an excellent example of a marketing guide (from American Express).  Have a look through it and see what you have (or haven’t covered in your project). Page 16 is helpful for Advertising campaign.

uk_marketing_guide (1)

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