Monthly Archives: November 2013

Business Presentation – November 24th 2013 – Update

Topic Info (3)

Final Self-Reflection

http://www.fastcodesign.com/1671488/our-32-favorite-products-from-2012#1

Use this speech as an opportunity to put into practice all the useful, practical skills you have learned this semester to help you deliver an:

  • interesting
  • well-organized
  • well-illustrated (visuals)
  • enthusiastic (movement)
  • interactive
  • formal (semi-formal)
  • logical/clear
  • timely presentation

Speech time: 6-8 minutes (with questions)

Grade = Speech + self-reflection + questions for fellow presenters

Business Talk Update Nov 19th – Case Study +

Here is the case study for this Thursday.

mktg04case (1) (1)

There are also 2 (very short) videos from Youtube that should give you some more understanding of the subject. Please read the case study and watch the videos (take notes) for Thursday. Press the ‘captions’ link on the video and you’ll get English subtitles.

For the D and D part of today’s lesson you had to write a formal letter. Here’s the template I showed in class. Please print and bring your letter to class next week.

Writing Emails and Letters

http://businessletterformat.org/

Finally, this is an excellent example of a marketing guide (from American Express).  Have a look through it and see what you have (or haven’t covered in your project). Page 16 is helpful for Advertising campaign.

uk_marketing_guide (1)

Business Talk – Update – November 18th

biztalkimages

There are a few things to go over before we have the final presentations and final exams.

We’ll talk more about the exams/presentations in class. Here, I’m going to mainly provide some links for your ‘company’ project.

How many of these have you done?

35 Ways to Market Your Small Business Effectively: Part 1

http://socialmediatoday.com/ksingh/1418256/how-to-market-your-small-business-effectively-part-1

35 Ways to Market Your Small Business Effectively – Part 2

http://www.tuicool.com/articles/RzMZJv

9 Reasons Why Every Small Business Needs Social Media Marketing

http://www.tuicool.com/articles/euYbIv

8 Creative And Affordable Ways To Advertise Your Small Business

8 ways -biz prez

10 low-cost ways to market your business

http://www.microsoftbusinesshub.com/news_and_updates/10_low-cost_ways_to_market_your_business

Marketing Your Small Business For Dummies

http://www.dummies.com/how-to/content/marketing-your-small-business-for-dummies-cheat-sh.html

 

SWOT Analysis Worksheet

SWOTAnalysisWorksheet (1)

Persuasive Techniques in Advertising

PersuasiveTechniques

‘You’re not a princess’ school ad campaign goes viral

http://www.stuff.co.nz/life-style/life/9409828/You-re-not-a-princess-school-ad-campaign-goes-viral

 

Creating your ad campaign – AdWords Help – Google Help

https://support.google.com/adwords/answer/1704395?hl=en

Advertising Plan Example

http://downloadpdfz.com/pdf/the-boulder-stop-sample-advertising-plan-palo-alto-1608659.html

Step-by-Step Advertising Campaign

uk_marketing_guide

STORYBOARDS/BILLBOARDS

biztalk 2013 TVSTORYBOARD1

Biz Talk RadioScriptSheet1

Biz Talk 2013 BILLBOARDADVG1

How to Design a Killer Facebook Advertising Campaign

http://blog.hubspot.com/blog/tabid/6307/bid/29554/How-to-Design-a-Killer-Facebook-Advertising-Campaign.aspx

facebook advertising campaign plan

 

 

 

 

 

 

 

 

Advanced Conversation – November 18 – Update

dd

adv comm 2013 articles nov 14

For the group discussions next Monday –

무늬, 정윤, 동혁, 유진, 효민 – will lead the group discussions. Please email me with a suggestion (or two) that you’d like to introduce to the group. Preferably, before Thursday 🙂

I also came across a couple of articles today.  Some food for thought?

‘Homework agencies’ a boon for busy students

Social Skills Under Threat as Texting Becomes the Norm

Also, here’s the grammar points from today’s class. Hopefully, it’s easier to read…

nov18 adv comm grammar

한국은 지금 추워요. 따뜻 하게 계시고요. 감기 걸리지 마세요!

I’ll have some more for you on the blog in a few days. Keep Warm!

 

Craig

Advanced Conversation – Update – November 7th

A few things –

adv comm news articles nov 2013

I’ve compiled a lot of recent articles for a couple of reasons.

First, they can be used as source material for the 2 remaining Group Discussions we have left. Also, they can be used as source mterial for the forthcoming ‘meetings’ that we have coming up soon. More about that in class tomorrow.

There are no limitations on the subjects we can talk about at these meetings (or the class discussions), bu this is just some food for thought for you.

Topics include; other galaxies, Govt. Spending, Competition to Kakao, Technology, Kpop/Youtube awards, Korean’s (national) English ability level, democracy in Korea, Korean FTA/imports, Korean architecture, heritage, foreign (or expat) neighbourhoods and why they are becoming popular with young Koreans?, Korean restaurant reviews, Increase of Korean women smoking, Hapinness fund, Chaebol workforce, Career women, Expensive accessories, Internet gaming in South Korea. There is a lot to choose from.

Finally, I thought I’d include a website for you to have a look through. It’s from Macmillan Dictionaries and their (FREE) social media pages.

http://www.macmillandictionaryblog.com/learn-english-monthly-topic

By following the link you can see all sorts of different linguistic ‘treats ^^. Phrasal verbs, ‘Buzz Words’ and so on. Something that’ll definitely help improve your vocabulary.

One last thing. A song. But not just any old song. This song was written in 1854 (don’t let that put you off) by ‘The father of American music’ Stephen Collins Foster and is called ‘Hard Times Come No More’.

This version is sung by Mavis Staples and I doubt you’ll ever hear a voice like hers. Enjoy.

1.
Let us pause in life’s pleasures and count its many tears,
While we all sup sorrow with the poor;
There’s a song that will linger forever in our ears;
Oh hard times come again no more.
Chorus:
Tis the song, the sigh of the weary,
Hard Times, hard times, come again no more
Many days you have lingered around my cabin door;
Oh hard times come again no more.

2.
While we seek mirth and beauty and music light and gay,
There are frail forms fainting at the door;
Though their voices are silent, their pleading looks will say
Oh hard times come again no more.
Chorus

3.
There’s a pale drooping maiden who toils her life away,
With a worn heart whose better days are o’er:
Though her voice would be merry, ’tis sighing all the day,
Oh hard times come again no more.
Chorus

4.
Tis a sigh that is wafted across the troubled wave,
Tis a wail that is heard upon the shore
Tis a dirge that is murmured around the lowly grave
Oh hard times come again no more.
Chorus

Business Presentations – Speech #3 – Photo Exhibition – update – November 1st

Exhibition-Themes-Title

biz pres photo exhib questions etc

Here’s a few questions for both presenting and visiting the photo exhibition next week.  You can use these as well as your own (of course). ^^

Have a great weekend.

 

Craig

 

Advanced Conversation – Video Clip Homework – November 1st

Please look at the handout from yesterday’s class “Culture Shock”.

On the second page you’ll see the video clip section. There are quite a few questions for you to answer.

Watch the clip then answer the questions. We’ll do the answers in class on Monday.

http://www.veoh.com/watch/v63174820KZTkFhFB

Have a great weekend!

CS