Business Talk – Update – 29th October

Here are today’s handouts from the ‘Guerrilla Marketing’ (D& D Unit 9).

biz talk guerrilla marketing oct 2013 p2

biz talk guerrilla marketing oct 2013



The next link contains articles from local, Korean newspapers. There are some details about ‘demographics’ that you might find useful. There’s also an update on the ‘Factory Fire in Bangladesh’ case study that we did earlier in the semester.

biz talk articles oct 2013


There were 3 things that we covered in class.

First, Page 19 and 20 of the workbook should be completed by next Sunday or Monday (Oct 4th – before lunchtime). The contents of page 20 can be either sent to me in an email, or you can scan the pages and email them that way.

Either way, you should send me the details in a clear and easy to read document. I’ll give you some feedback in next week’s class.

Next, the D and D (case study 9) should be emailed to me before next Tuesday’s class. Use the language at the top of the page to help with your recommendations.

Finally, please read the case study that I gave out at the start of class. We’ll be covering this subject with students from another class. Half of you will go to another classroom to participate.

At the next class I’ll give you a list of times that I’ll be available for some student meetings. These’ll take place on a Monday and Tuesday. I’ll also be able to give you some feeedback from the midterm and give you an opportunity to ask any questions about your progress with the project.

As always, if you have any questions please don’t hesitate to ask.




Post a comment or leave a trackback: Trackback URL.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: